my old
2015 site
(archived)
worked with
showcase
MARKET
- GrowthGrew co. from $0 to $2,000,000.
- UX Design12 products across 5 verticals.
- SalesLed sales from $0 to ~$118k/m.
Founder/Dev
airpsych
Web App
Founder/CEO
BuyWell
Coffee
Founder/CEO
LzA Ads
Ad Server
Founder/CEO
LazyAngel
Charity App
Co-designed a dozen products: an ad platform, a marketplace, a coffee brand, a dev tool, a charity app, and more.
- ●●● Customer Interviews 300+ customer interviews
- ●● Design Sprints Thoughtbot and GV style
- ●●● User Stories & Paths
- ●● Wireframing & Reqs
- ●● Mockups (Sketch)
- ●●● Rapid Prototyping Sass, Jade, Bourbon, jQuery for speed. Vanilla HTML5, CSS3, Javascript, Bootstrap too.
Grew coffee company from $3,000 in savings to a multi-million dollar wholesaler employing 20 people. Got 10k users in one month for TaxInfo2008, a one-off project in college. Retained 5k monthly donors for adtech charity. Directly recruited SF's elite therapists for airpsych marketplace.
- ●●● CAC & LTV Redesign For LazyAngel, cut CAC by 5x with onboarding and social.
- ●● Onboarding
- ●● Conversion Optimization & Analytics
- ●●● DB Insights (SQL & NoSQL)
- ●● Beta User Recruiting
We won the following accounts to pilot a charity adtech platform. (My role: co-founder, sales.)
- PacSun
- Birchbox
- American Family Insurance
- Suubi
We sold coffee to these accounts. (My role: CEO, directly involved in sales.)
- Whole Foods
- Kroger
- Costco
- 50+ cafes and shops
Mike and I took airpsych from concept to marketplace in less than a month. Our app hosted SF's top 20 therapists by Week 4. (A high CAC dissuaded us from doubling down.) See: www.airpsych.com.
A pallet of BuyWell Coffee. Jess and I started BuyWell with $3k in savings. Within a couple years, we were selling over $100k/m in wholesale coffee to Whole Foods, Kroger, and others.
We onboarded thousands of donors to the LazyAngel Charity App. Users provided the funds to support the health and development for 700 Guatemalan kids. See: LazyAngel Video, LazyAngel.org, Salt Search (concept).
LzA Ads grew to deliver 10 million targeted, contextualized ads per month. Our advertisers included PacSun, Birchbox, and American Family Insurance. See: LzA Ad's Sales Video.
TEAM
- LeadershipLed teams of up to 15 🐵's.
- CamaraderieWell-loved by teammates.
- CommunicationUmm…
Founder/CEO
BuyWell
Whole Foods
Sponsors
Jam Cruise
Jess & Rach
Full Stack
Consulting
SXSW
Founder/CEO
BuyWell
Warehouse Gala
Led teams of up to 15 full-time direct reports. 7+ years of leading cross-functional teams:
- exec teams (cto, cmo, ceo*, coo, vp sales)
- dev teams (devops, backend, fullstack, mobile, qa)
- ops teams (buyers, office, warehouse, support)
- creative teams (UX/UI designers, graphics, voice, video)
- sales teams (vp sales, reps x 4)
- marketing teams (inbound, ads, pr)
- volunteers & interns
My teams enjoy working with me:
- Worked with BuyWell co-founder on 2nd project, TaxInfo. We continue to co-advise.
- Co-founded LazyAngel with BuyWell's Coffee Buyer. She continues to design for projs.
- Recruited by LazyAngel CTO for full stack consulting & other side projs.
I mentor & advise:
- Mentored a few throughout their careers, as they went from entry-level to VIP-level (CMO, Senior Designer...).
- Advise many, including YC startups & applicants.
- PRESS: 20+ TV, radio, and print interviews.
- WRITING: writing samples [on perfectionism] and [on startup ideas].
- WORKSHOPS: led workshop at MENSA summit (high IQ society).
- VIDEO: wrote and co-produced two marketing videos: [LazyAngel], [LzA Ads].
- WEB COPY: wrote copy for [LazyAngel], [Stetly], [ResumeConsole].
- LANGUAGES: English (native), French (conversational), Spanish (clumsy), German (learning).
Our BuyWell team of 12 throwing a "Warehouse Gala" for 20+ Fair Trade volunteers.
Team recharging at SXSW. Mike and I have worked together across 4 ventures: LazyAngel, ResumeConsole, airpsych, and the dev consulting team pictured here.
Becca, BuyWell's Marketing Director, sizing up our placement at Whole Foods.
Jess and Rachel returning from a cruise we sponsored. Jess and I co-founded BuyWell and TaxInfo. I hired Rachel as our Coffee Director, and later we co-founded the charity LazyAngel. She now designs for thoughtbot.
TECH
- Full Stack5+ web apps. 10M/m ad platform.
- MobileAPIs for 5+ mobile apps.
- Engineeringdata, devops, & video patent.
Dev & Data
ClassicCars
iPhone/Data
Creator/Dev
PushFriday
Creative Tool
Backend Dev
Various
iPhone Apps
Co-Inventor
mvids, Yeti
Video Patent
- ●●● Javascript
- ●●● React/Redux
- ●●● jQuery
- ●●● Angular
- ● D3.js
- ●● PHP
- ●● Node.js
- ●● MongoDB
- ●●● MySQL & PostgreSQL
- ●● Firebase & Parse
- ●●● Redis
- ●●● HTML5
- ●●● CSS3
- ●●● Sass
- ●● Jade
- ●● Unix
- ●●● AWS
- ●● Heroku
- ●● nginx & Apache
- ●●● Vim
- ●●● Bootstrap & Bourbon
- ●● Gulp & Grunt
- ●● Git
- ◖ Django/Python, Ruby/Rails, C (dabbled)
Lead API and back end development supporting the following mobile apps:
- Jeff Gordon: racecar driver.
- Darrel Gwynn: racecar driver.
- LazyTown: children's TV show.
- Mamiverse: latina moms publisher.
- ClassicCars: hub for classic cars.
- Marvel (concept only).
Some other engineering feats:
- Co-invented a patented video protection & delivery mechanism. USPTO# 213213213212
- Built and managed 2 large (20+ instance) scalable AWS production environments.
- 2 data engineering projects with SQL & NoSQL real-time data.
Engineered ClassicCar's data processing system to scrape, scrub, flag, tag, and gift-wrap medium-big car data. Also built the backend that supports their iPhone app.
Can build full stack apps really fast. Our data viz group Mainstem had challenge to create one thing every week. For the first week, I created PushFriday to host this challenge. See screenshots.
Built backend support and APIs for several clients including LazyTown (popular kid's TV show), Jeff Gordon, Darrel Gwynn, Mamiverse, mVids, ClassicCars, and a concept for Marvel.
Mike and I co-invented a video delivery protection technology used in several iPhone apps. Patented by Startal. Yeti.io attempted to commercialize it (separately). See mobile video patent.
history
2007
CEO & Founder, Coffee Co.
Drove minivan to Guatemala. Loaded it with coffee. Within 3 years, we're roasting 20,000 lbs/month for Costco, Whole Foods et al. Grew and led team of 15. Sold $1M equity at $2M valuation.
2011
CTO & Engineer, Tech Charity
Started global health charity. Launched app to fight child malnutrition. Led local & remote teams. Partnered with PacSun, AmFam, and Birchbox, reaching kids in Central America.
2013
Engineering Consultant
Consulted across verticals. Led teams to design and develop business models, products, system & data architecture, patented video tech, web & mobile apps, and APIs.